Case Study: Language support for large MLMs

Cesco Linguistic Services' tailored language support services played a pivotal role in providing this MLM's sales force with access to company and program updates in multiple languages, transforming this MLM's global communication strategy.

The difference was palpable. Following your team’s translation efforts, our international call not only saw higher engagement rates but also an outpouring of gratitude for the clarity and motivation the translations provided. Your work didn’t just translate our words; it carried our brand’s heart and soul across linguistic divides. A heartfelt thank you from our family.

From Our MLM Client

Service Overview

Multilingual Interpreting for Global Meetings; Translation of Crucial Training Documents

Languages Serviced

Industry

Multi Level Marketing

The Client
Client Requirements
Cesco's Solution
Delivered Results

Client Profile: A Global MLM Leader

The client is a prominent company in the Multi-Level Marketing (MLM) sector, operating both virtually and locally within the United States. They are engaged in organizing global meetings and training sessions for their salesforce, necessitating the need for comprehensive linguistic support to cater to a global audience.

Diverse Linguistic Needs

The client sought to ensure that their salesforce received motivational and on-brand messaging across multiple languages. The goal was to make company updates and training programs accessible in the native languages of their global sales team, ensuring the messaging retained the excitement and engagement level delivered by the headquarters. This requirement was crucial for motivating their salesforce to set and achieve their goals effectively.

Cesco’s Tailored Approach

Cesco Linguistic Services responded by assembling a dedicated team of interpreters who were well-versed in the client’s brand, objectives, and the specific tone required for the messages. This team was prepared to handle simultaneous interpreting for global meetings in multiple languages, including German, Spanish, Portuguese, French, Russian, and Chinese, as well as translating salesforce training materials into French and Spanish. The Cesco assigned interpreters were familiar with the MLM industry and the client’s specific needs, ensuring that all communications were lively, motivational, and accurately reflected the company’s brand ethos.

Quantitative Success and Qualitative Excellence

The efforts led to the successful translation of the entire training program and the provision of interpretation services for over 100 meetings annually. The feedback from the client was overwhelmingly positive, highlighting the high-quality and effectiveness of Cesco’s translation and interpretation services. This feedback included specific praise for making the Director & Above call’s translation one of the best they had experienced, which was a testament to the quality and impact of Cesco’s solutions. This project not only met the client’s initial objectives but also set a new standard for linguistic support within the MLM sector, demonstrating Cesco’s ability to deliver tailored solutions that significantly enhance operational and communicative efficiencies for their clients.